Market talk - The Blog

Hi, A hearty welcome to you !! This blog is started by the Marketing Network of The Leavey School of Business, Santa Clara University, CA , USA. This is blog is started to have discussions about Marketing and other related topics. Please feel free to read on and contribute to this blog. Thanks, The Marketing Network, LSB, Santa Clara University

Thursday, October 06, 2005

Remember those great VW ads

I have always been fascinated by Volkswagen advertising..especially advertising for the beetle in the 60s. Here was a small car among the giants (literally) from Detroit, a German car in post-war America, an oddity that looked more like an egg..yet soon it became one of the best loved cars in history to the point that it inspired a cult following and became a part of American folklore. VW's advertising was also unique because it stressed facts that most advertisers would consider negative..that it was basic, that it was small, that it had a funny shape, and that it was clearly an underdog..The magic of this classic ad campaign has been captured in a book for diehard fans like myself. You can also look at these ads on the website

The Doyle Dane Bernabach agency was responsible for this campaign and whenever I look at these ads or for that matter any good idea I am reminded of a quote by Bill Bernbach himself. He said - Logic and overanalysis can kill a good idea. A good idea is like love, the more you analyze it, the faster it disappears. An apt remark I guess for marketers who want to live purely by numbers, historical data and such..but that I guess spurns another topic for another day.

Friday, September 09, 2005

Generation marketing ???

Here is an article about Generation marketing from It is a pretty interesting article worth sharing-

So lets start here

Here is a site I thought was interesting which has different articles about marketing plans. Click on the link to be taken to a site outside of the scumn blog spot.